HybridContainer OK

Echinacea Purpurea Magnus

Echinacea purpurea 'Magnus'

a close up of a purple flower with a red background

This Perennial Plant of the Year winner showcases massive 7-inch purple flowers with flat, horizontal petals and prominent orange cones that attract goldfinches and butterflies. Unlike many coneflowers with drooping petals, Magnus holds its petals proudly horizontal for maximum impact. A native prairie wildflower that's incredibly drought tolerant and provides four-season interest with its architectural seed heads.

Harvest

N/Ad

Days to harvest

πŸ“…

Sun

eh-ki-NAY-see-ah pur-PUR-ee-ah

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Zones

3–8

USDA hardiness

πŸ—ΊοΈ

Height

3-4 feet

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Planting Timeline

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Start Indoors
Transplant
Direct Sow
Start Indoors
Transplant
Direct Sow

Showing dates for Echinacea Purpurea Magnus in USDA Zone 7

All Zone 7 flower β†’

Zone Map

Click a state to update dates

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Echinacea Purpurea Magnus Β· Zones 3–8

What grows well in Zone 7? β†’

Growing Details

Difficulty
Easy
Spacing18-24 inches
SoilWell-drained soil, tolerates clay and sandy soils
pH6.1-7.8
WaterHigh β€” consistent moisture needed
SeasonSpring and Summer
FlavorN/A
ColorRich purple-pink petals with orange-bronze center cones
Size5-7 inch diameter flowers

Zone-by-Zone Planting Calendar

ZoneIndoor StartTransplantDirect SowHarvest
Zone 3April – MayJune – JulyJune – Augustβ€”
Zone 4March – AprilJune – JuneJune – Julyβ€”
Zone 5March – AprilMay – JuneMay – Julyβ€”
Zone 6March – AprilMay – JuneMay – Julyβ€”
Zone 7February – MarchApril – MayApril – Juneβ€”
Zone 8February – MarchApril – MayApril – Juneβ€”
Zone 9January – FebruaryMarch – AprilMarch – Mayβ€”
Zone 10January – JanuaryFebruary – MarchFebruary – Aprilβ€”

Complete Growing Guide

Light: eh-ki-NAY-see-ah pur-PUR-ee-ah. Soil: Clay, High Organic Matter, Loam (Silt), Sand, Shallow Rocky. Soil pH: Neutral (6.0-8.0). Drainage: Good Drainage, Moist, Occasionally Dry. Water: 'Alba', 'Amazing Dream', 'Avalanche', 'Bright Star', 'Bright Star', 'Cheyenne Spirit', Echinachea purpurea 'Hot Papaya' - PP#21,022, Fragrant Angel, 'Glowing Dream', 'Harvest Moon', 'Hot Papaya', β€˜Kim’s Knee High’, 'Kismet Raspberry' PP 28,768 ('TNECHKR'), β€˜Magnus’, 'Mellow Yellows', 'PAS702917' Powwow Wildberry, POW WOW, 'Purity', Ruby Star, 'Secret Affair', 'Sundown', 'Tiki Torch', 'White Swan'. Height: 3 ft. 0 in. - 4 ft. 0 in.. Spread: 1 ft. 0 in. - 2 ft. 0 in.. Spacing: 12 inches-3 feet. Growth rate: Rapid. Maintenance: 'Alba', 'Amazing Dream', 'Avalanche', 'Bright Star', 'Bright Star', 'Cheyenne Spirit', Echinachea purpurea 'Hot Papaya' - PP#21,022, Fragrant Angel, 'Glowing Dream', 'Harvest Moon', 'Hot Papaya', β€˜Kim’s Knee High’, 'Kismet Raspberry' PP 28,768 ('TNECHKR'), β€˜Magnus’, 'Mellow Yellows', 'PAS702917' Powwow Wildberry, POW WOW, 'Purity', Ruby Star, 'Secret Affair', 'Sundown', 'Tiki Torch', 'White Swan'. Propagation: Division, Root Cutting, Seed. Regions: Coastal, Mountains, Piedmont.

Harvesting

Seeds produced in the center cone are small, dark, 4 sided achenes that are attractive to birds.

Color: Black. Type: Achene. Length: < 1 inch. Width: < 1 inch.

Garden value: Good Dried

Harvest time: Fall, Summer

Bloom time: Summer

Edibility: Herbaceous parts may be steeped as a tea

Storage & Preservation

Fresh Echinacea leaves and flowers should be used immediately for maximum potency, but can be stored in the refrigerator for 2-3 days wrapped in damp paper towels inside plastic bags. Roots keep longerβ€”clean, dry ones store in the refrigerator for up to one week.

For drying, hang small bundles of stems in a warm, dark, well-ventilated area for 1-2 weeks until completely dry. Store dried material in airtight containers away from light for up to one year. Roots should be chopped into small pieces before drying for more even dehydration.

Tincture-making preserves potency longest: chop fresh roots and cover with 80-proof vodka, steeping for 4-6 weeks while shaking daily. Strain and store in dark glass bottles for up to 3 years. Freezing fresh roots in ice cube trays with water creates convenient portions for later use in teas or preparations.

History & Origin

Origin: Eastern and central USA

Advantages

  • +Attracts: Some cultivars resistant to phytophthora. Deer
  • +Wildlife value: Its flowers are attractive to bees, butterflies and other pollinators. This plant supports Silvery Checkerspot (Chlosyne nycteis) larvae which has two broods from May-September. The adults feed on nectar from red clover, common milkweed, and dogbane. This plant also supports Wavy-lined Emerald (Synchlora aerata) larvae. Songbirds, especially American goldfinches, eat the seeds. Dead stems are used by stem-nesting bees
  • +Edible: Herbaceous parts may be steeped as a tea
  • +Fast-growing
  • +Low maintenance

Considerations

  • -High maintenance

Companion Plants

Plant Together

+

Black-eyed Susan

Similar growing conditions and bloom times, attracts beneficial pollinators

+

Bee Balm

Attracts beneficial insects and pollinators, repels ants and mice

+

Lavender

Repels deer and rabbits, attracts pollinators, similar drought tolerance

+

Russian Sage

Complementary bloom colors, deer resistant, attracts beneficial insects

+

Yarrow

Attracts predatory insects, improves soil health, similar water needs

+

Catmint

Repels aphids and ants, attracts pollinators, deer and rabbit resistant

+

Sedum

Attracts late-season pollinators, complementary growth habit, drought tolerant

+

Coreopsis

Similar growing conditions, extended bloom period, attracts beneficial insects

Keep Apart

-

Black Walnut

Produces juglone which is toxic to Echinacea and inhibits growth

-

Mint

Aggressive spreading nature can crowd out and compete with Echinacea

-

Fennel

Allelopathic properties inhibit growth of nearby plants including Echinacea

Nutrition Facts

Calories
15kcal(1%)
Protein
1.03g(2%)
Carbs
3.28g(1%)
Fat
0.07g(0%)
Vitamin C
28mg(31%)
Vitamin A
97mcg(11%)
Iron
0.7mg(4%)
Calcium
39mg(3%)
Potassium
173mg(4%)

Per 100g serving. % Daily Value based on 2,000 calorie diet. Source: USDA FoodData Central (FDC #169270)

Pests & Disease Resistance

Resistance

Good disease resistance, avoid wet soils

Common Pests

Aphids, Japanese beetles, eriophyid mites

Diseases

Root rot in wet soils, aster yellows, powdery mildew in humid conditions

Frequently Asked Questions

How long does Echinacea purpurea Magnus take to bloom from seed?β–Ό
Magnus typically takes 14-18 months from seed to first substantial bloom. Seeds started indoors in late winter will produce small plants the first year with minimal flowering, then explode into full 7-inch blooms the second season. Direct fall-sown seeds follow the same timeline, germinating in spring and reaching peak flowering the following summer.
Can you grow Echinacea Magnus in containers?β–Ό
Yes, Magnus grows well in large containers at least 18 inches wide and deep. Use well-draining potting mix and ensure containers have drainage holes. Container plants need more frequent watering but less frequent fertilizing. In zones 3-5, move containers to protected locations during winter or insulate pots to prevent freeze damage.
When should I divide Echinacea Magnus plants?β–Ό
Divide Magnus every 3-4 years in early spring when new growth appears or in fall after flowering ends. Plants benefit from division when centers become woody or flowering decreases. Dig the entire clump, split with a sharp spade, ensuring each division has roots and growing points, then replant immediately.
Is Echinacea Magnus deer resistant?β–Ό
Yes, Magnus is highly deer resistant due to its coarse texture and natural compounds. Deer typically avoid all Echinacea varieties, making Magnus excellent for rural gardens. However, extremely hungry deer may browse young plants in early spring, so protection may be needed during establishment in high deer pressure areas.
What's the difference between Magnus and other purple coneflowers?β–Ό
Magnus stands out with its horizontal petals that don't droop, creating a flat, daisy-like appearance unlike typical coneflowers. Its 7-inch flowers are significantly larger than most varieties, and the petals remain rigid and upright throughout the bloom period, providing superior garden display and cut flower performance.
How do you deadhead Echinacea Magnus properly?β–Ό
Cut spent flowers back to the first strong set of leaves using clean pruners. Deadhead regularly through summer to encourage continuous blooming, but stop in late August to allow seed head formation for winter interest and goldfinch food. Remove only the flower stem, not the entire plant height.

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